Drive Like a Champion with Kumho Tyres Elevate your driving experience with Kumho Tyres , where innovation meets performance. With advanced designs like the PS71 , PA51 , and HP71 EV , Kumho delivers a tailored driving solution for every need—be it precision sports performance, exceptional touring comfort, or specialised tyres for electric vehicles. Choosing Kumho Tyres means benefiting from cutting-edge technologies, superior handling, and long-lasting durability. Whether it’s the refined performance of the PS71, the reliable versatility of the PA51, or the efficiency-driven design of the HP71 EV, each tyre is crafted to exceed the expectations of modern drivers. Backed by a commitment to safety, innovation, and performance, Kumho Tyres ensures every journey feels like a victory. With Winning Deals available, there’s no better time to make the smart choice for your vehicle and your driving confidence. 

Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system. 

Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.

Kumho Tyres Help Volkswagen Adventurers Achieve Second Guinness World Record In Two Months 

Kumho Tyres Selected By Volkswagen Group As OE Tyre Fit For New Passat And Skoda Superb 

Another significant vehicle manufacturer has announced it has chosen Kumho Tyres as original equipment on a new battery electric model. Chery Australia has revealed the specifications for its new Chery Omoda E5 EV which includes 215/55 x18 Kumho Ecsta PS71 EV tyres as standard equipment across the range. Chery joins some of the highest profile brands in the automotive industry in embracing Kumho Tyres as original equipment, particularly on new generation electric vehicles, including Volkswagen, which has fitted them to its new ID4 and ID.Buzz models. Other major brands to specify Kumho Tyres as OE fitment includes BMW, which has fitted Kumho to its 1-Series, 2-Series, 3-Series, 5-Series and X3, and Mercedes-Benz which in recent months has selected Kumho as OE fitment on its high performance G-Wagon SUV Kumho has been, and continues to supply original equipment tyres for flagship electric vehicle models from major automakers, showcasing its top-level product technology and premium brand value. According to Kumho Tyre Australia’s national sales and marketing director, David Basha, the PS71 EV is a sports performance tyre designed for driving refinement while delivering stable driving with superb handling and short braking distances on both wet and dry surfaces.

A member of the world’s largest four wheel drive and off road driving YouTube channel, Jock McDonald from 4WD 24/7 , has embraced Kumho’s MT71 off road tyres and is now using and endorsing the specialist Mud Terrain tyres, as the go to rubber for off road adventures all over the country. 4WD 24/7 has more than 1.2 million followers on its specialist off road and 4WD YouTube channel having started the channel in 2019. Jock and also Jesse from 4WD24/7 team, have recently returned from a ‘winter’ run to the tip of Cape York in ‘ordinary’ 4WDs equipped with the Kumho MT71 tyres. McDonald and the 4WD 24/7 team aim to film their adventures to show everyday 4WD enthusiasts what can be achieved and where they can go in basic 4WD vehicles.

Kumho Tyres have helped Volkswagen celebrate its 70th anniversary in Australia by enabling adventurer Rainer Zeitlow to capture a Guinness World Record for the biggest GPS image made by a vehicle, during an epic 32,000 km drive across some of the Island Continent’s toughest and most testing roads. During the journey, driving a brand new Volkswagen ID.4 GTX equipped with Kumho PS71 EV tyres, Zeitlow and his team, including co-driver and photographer Marius Biela, wrote ’70 years of VeeDub’ in a GPS trace before completing the trip with a circumnavigation of the country.

When preparing for an off-road adventure, choosing the right tyres for your 4x4 is crucial. The right set of tyres can mean the difference between conquering rugged trails and getting stuck in a muddy mess. With so many options available, it’s important to understand the differences between various types of off-road tyres. In this guide, we’ll explore the features and benefits of mud-terrain and all-terrain tyres to help you make an informed decision for your next adventure. Understanding Your Tyre Options: Mud-Terrain Tyres: The Kumho Road Venture MT71 / MT51 Mud-terrain tyres, like the Kumho Road Venture MT71, are engineered for extreme off-road conditions. These tyres feature an aggressive tread pattern with deep, wide lugs designed to provide maximum traction in muddy, rocky, and uneven terrains. The robust sidewalls and softer rubber compound enhance grip and durability, allowing your vehicle to navigate steep inclines and rough surfaces with ease. Mud-terrain tyres excel in off-road conditions, but they do have some drawbacks on paved roads. These tyres can be noisier and may not offer the same level of handling and fuel efficiency as all-terrain tyres. All-Terrain Tyres: The Kumho Road Venture AT52 All-terrain tyres, like the Kumho Road Venture AT52, strike a balance between off-road capability and on-road comfort. These tyres are designed for drivers who split their time between highways and off-road trails. The tread pattern provides adequate traction in a variety of conditions, making them versatile for different terrains. All-terrain tyres are ideal for weekend warriors and those who need a reliable tyre for both daily driving and occasional off-road excursions.