Driving Towards Sustainability

Kumho Signs on to Develop Sustainable Tyre Materials

In a significant stride towards sustainability, global tyre manufacturer Kumho Tyres has recently announced a strategic collaboration with Orion, a major material supplier. The two industry leaders have inked a Memorandum of Understanding (MoU) to jointly develop sustainable materials aimed at revolutionising the production of more eco-friendly vehicle tyres.


This partnership marks a pivotal moment in the automotive industry's quest for sustainability, as Kumho Tyres and Orion embark on a research project to innovate tyres using renewable feedstocks. These feedstocks include plant-based oils and other bio-oils, along with carbon black derived from pyrolysis oils extracted from end-of-life tyres.


Kumho Tyres commitment to environmental responsibility is evident in its collaboration with Orion to expand the use of eco-friendly carbon black in tyre manufacturing. Orion, a leading global supplier of carbon black, specialises in delivering tailored solutions for various applications, including tyres, coatings, batteries, and plastics.


Notably, this isn't Kumho Tyres first step into sustainable innovation. Last year, the company forged an MoU with Synthos, a Polish group, to jointly develop sustainable tyre raw materials. Synthos, with its ISCC+ certification from the European Union Renewable Energy Directive System, is dedicated to reducing environmental impact and is set to complete a bio-butadiene manufacturing plant by 2027.


The collaboration with Synthos aims to explore the use of Bio-Butadiene (Bio-BD) in the production of NdBR, a type of synthetic rubber, thereby advancing the integration of eco-friendly materials into tyre manufacturing processes. With production bases in Germany, the Czech Republic, and Poland, Synthos is strategically positioned to drive sustainable solutions in partnership with tyre manufacturers.


Kumho Tyres relentless pursuit of sustainability is underscored by its track record of innovation. In 2022, the company developed a tyre composed of 55% sustainable materials, earning recognition with an A-grade in the 2023 ESG evaluation by the Korea ESG Standards Authority. Building on this success, Kumho Tyres achieved a breakthrough in 2023 with a tyre comprising 80% sustainable materials.


Looking ahead, Kumho Tyres has set ambitious goals to exclusively use natural-based and recycled materials in its products by 2045. This vision aligns with the global imperative to mitigate climate change and reduce the automotive industry's carbon footprint.


As Kumho Tyres drives forward on its sustainability journey, collaborations with industry partners like Orion and Synthos serve as catalysts for innovation and progress. By prioritising sustainability in tyre manufacturing, Kumho Tyres is not only reshaping the future of mobility but also demonstrating its commitment to environmental stewardship. Together, these initiatives indicate a greener, more sustainable era for the automotive industry.


With these pioneering collaborations, Kumho Tyres is steering the automotive industry towards a more sustainable future, one eco-friendly tyre at a time.

Kumho Tyres Links With Most Improved NRL Club To Drive Road Safety Initiative

By Genevieve Waller • February 17, 2025
Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Drive Like a Champion with Kumho Tyres

By Genevieve Waller • December 5, 2024
Drive Like a Champion with Kumho Tyres Elevate your driving experience with Kumho Tyres , where innovation meets performance. With advanced designs like the PS71 , PA51 , and HP71 EV , Kumho delivers a tailored driving solution for every need—be it precision sports performance, exceptional touring comfort, or specialised tyres for electric vehicles. Choosing Kumho Tyres means benefiting from cutting-edge technologies, superior handling, and long-lasting durability. Whether it’s the refined performance of the PS71, the reliable versatility of the PA51, or the efficiency-driven design of the HP71 EV, each tyre is crafted to exceed the expectations of modern drivers. Backed by a commitment to safety, innovation, and performance, Kumho Tyres ensures every journey feels like a victory. With Winning Deals available, there’s no better time to make the smart choice for your vehicle and your driving confidence. 

Kumho Pioneers Digital Tyre Engineering And Design System

By Genevieve Waller • December 5, 2024
Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system. 

Kumho To Add More Bounce To Atlanta Hawks In The NBA

By Genevieve Waller • December 5, 2024
Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.

Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure

By Richard Wilson • November 27, 2024
Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure Australia's island state, Tasmania, is a haven for road trip enthusiasts seeking breathtaking landscapes, charming towns, and unique wildlife encounters. Embark on a memorable journey through this picturesque destination, where every turn reveals a new facet of natural beauty. This road trip itinerary is designed to make the most of your Tasmanian adventure, complete with camping tips, caravan park recommendations, and must-see roadside attractions. Itinerary: The Ultimate Tasmanian Road Trip Day 1: Hobart to Port Arthur Begin your journey in Hobart, Tasmania's capital, and head southeast to the historic site of Port Arthur. En route, detour the stunning Tasman National Park for panoramic coastal views. Stay overnight at the NRMA Port Arthur Holiday Park , offering caravan and camping facilities with modern amenities.

Kumho Tyres Power VW Adventurers to Second Guinness World Record in Two Months

By Richard Wilson • November 27, 2024
Kumho Tyres Help Volkswagen Adventurers Achieve Second Guinness World Record In Two Months 

Kumho Tyres Chosen as OEM for VW Passat & Skoda Superb

By Richard Wilson • November 27, 2024
Kumho Tyres Selected By Volkswagen Group As OE Tyre Fit For New Passat And Skoda Superb 

Kumho PS71 EV Chosen As OE Fit On New Chery Omoda E5 Electric

By Richard Wilson • October 17, 2024
Another significant vehicle manufacturer has announced it has chosen Kumho Tyres as original equipment on a new battery electric model. Chery Australia has revealed the specifications for its new Chery Omoda E5 EV which includes 215/55 x18 Kumho Ecsta PS71 EV tyres as standard equipment across the range. Chery joins some of the highest profile brands in the automotive industry in embracing Kumho Tyres as original equipment, particularly on new generation electric vehicles, including Volkswagen, which has fitted them to its new ID4 and ID.Buzz models. Other major brands to specify Kumho Tyres as OE fitment includes BMW, which has fitted Kumho to its 1-Series, 2-Series, 3-Series, 5-Series and X3, and Mercedes-Benz which in recent months has selected Kumho as OE fitment on its high performance G-Wagon SUV Kumho has been, and continues to supply original equipment tyres for flagship electric vehicle models from major automakers, showcasing its top-level product technology and premium brand value. According to Kumho Tyre Australia’s national sales and marketing director, David Basha, the PS71 EV is a sports performance tyre designed for driving refinement while delivering stable driving with superb handling and short braking distances on both wet and dry surfaces.

Jocko From World’s Most Popular 4WD Youtube Channel Gives Big Thumbs Up To Kumho Off Road Tyres

By Richard Wilson • October 17, 2024
A member of the world’s largest four wheel drive and off road driving YouTube channel, Jock McDonald from 4WD 24/7 , has embraced Kumho’s MT71 off road tyres and is now using and endorsing the specialist Mud Terrain tyres, as the go to rubber for off road adventures all over the country. 4WD 24/7 has more than 1.2 million followers on its specialist off road and 4WD YouTube channel having started the channel in 2019. Jock and also Jesse from 4WD24/7 team, have recently returned from a ‘winter’ run to the tip of Cape York in ‘ordinary’ 4WDs equipped with the Kumho MT71 tyres. McDonald and the 4WD 24/7 team aim to film their adventures to show everyday 4WD enthusiasts what can be achieved and where they can go in basic 4WD vehicles.

Kumho Helps Volkswagen Capture Guinness World Record On Epic 32,000 Kilometre Round Australia Event

By Richard Wilson • October 1, 2024
Kumho Tyres have helped Volkswagen celebrate its 70th anniversary in Australia by enabling adventurer Rainer Zeitlow to capture a Guinness World Record for the biggest GPS image made by a vehicle, during an epic 32,000 km drive across some of the Island Continent’s toughest and most testing roads. During the journey, driving a brand new Volkswagen ID.4 GTX equipped with Kumho PS71 EV tyres, Zeitlow and his team, including co-driver and photographer Marius Biela, wrote ’70 years of VeeDub’ in a GPS trace before completing the trip with a circumnavigation of the country.
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