HYUNDAI SELECTS KUMHO ECSTA PS71

Hyundai Selects Kumho ECSTA PS71 As Original Equipment On New Santa Fe

Kumho Tyres have been chosen as OE fitment on Hyundai’s impressive new Santa Fe SUV models with the high performance PS71 Kumho tyres selected to enhance the new model’s already great road holding, ride comfort and durability.


Hyundai selected the Kumho Ecsta PS71 in 255/45 H20 105Vs, for the top of the line models in its new SUV range, to deliver fine and stable driving with excellent handling and braking performance on wet and dry surfaces.


The latest Kumho PS71 has been engineered with high dispersion ‘Micro Silica’ to maximise wear, handling performance and fuel efficiency. 


The PS71’s four main wide grooves direct water drainage out of the tread area performance resin, while increased durability comes from the application of new hybrid cap ply constructed from steel belts to strengthen the casing and the inclusion of a fabric insert into the sidewall ensures extra rigidity.


According to David Basha, Kumho Tyre Australia’s Director of Sales and Marketing, the selection of the Ecsta PS71 as OE fitment on the new Hyundai Santa Fe, underlines the regard manufacturers have for Kumho Tyres and its wide and diverse product offering.


“The fact that the World’s best automotive manufacturers including BMW, Mercedes-Benz, Audi, Volkswagen, Chrysler, Hyundai, Kia, GM and Ford have all chosen Kumho Tyres as original fitment on a variety of vehicles speaks to the performance and qualities of the brand and its tyres,” said David Basha.


“Kumho Tyres is a global brand and can support OE fitment in markets all across the planet. It is another reason why makers such as Hyundai have selected our tyres for its new models,” he added.



“Kumho defines itself through innovation and quality and it is clear the world’s automotive manufacturers understand and believe this philosophy,” Basha concluded.


Kumho Tyres original equipment tyres have been fitted as original equipment on BMW's 1-Series, 2-Series, 3-Series, 5-Series and X3, Volkswagen's Polo and electric ID4 models, while Mercedes-Benz selected Kumho as OE fitment on its high performance G-Wagon SUV.


Kumho Tyres was established in Korea in 1960 and has since grown to be the seventh largest company in Korea and one of the largest tyre producers in the world. Kumho Tyres exports worldwide through its a global network of sales organisations.


It operates three manufacturing facilities in South Korea along with its major research and development centre. It also operates three manufacturing plants in China along with one in Vietnam and a manufacturing plant at Macon, Georgia in the USA.


It also operates three more research and development centres across the globe, with the largest in Gwangju, South Korea, while the other two are based at Akron, Ohio in the USA and in Birmingham in the West Midlands of the UK. The latter two service the US and European tyre markets respectively. Other research centres are also located at Buchholz in Germany and at Tianjin in China.


Kumho has a presence across 180 countries and produce more than 68 million tyres every year and it has been operating in Australia for more than 30 years.


Alongside supporting a whole host of motor sport events, Kumho is the official tyre supplier for TCR Australia, whilst internationally, it has partnerships with AC Milan, Tottenham Hotspur, Hockey Australia and the TCR World Series.



Learn more about the ECSTA PS71
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