Kumho: Driving Excellence with Award-Winning Tyres

At Kumho, we believe in excellence, innovation, and superior performance. Our award-winning tyres have been recognised globally for their exceptional quality and unbeatable performance. In this blog, we will delve into the features and accolades of our standout models - the ECSTA HS52, ECSTA PS71, and RoadVenture AT52. Whether you're navigating city streets, cruising on highways, or tackling rugged terrains, Kumho has the perfect tyre for you. Let's explore how Kumho's commitment to excellence ensures a superb driving experience every time.


When you choose Kumho, you're choosing tyres that are globally recognised for their quality and performance. Our tyres are designed to provide top-tier safety, durability, and innovation. Whether you're driving through city streets or on a highway, Kumho tyres guarantee a superb driving experience. Our tyres are not just about getting you from point A to point B; they are about enhancing every journey you undertake.


ECSTA HS52: Engineered for Excellence


The ECSTA HS52 is a standout model in our premium range, designed for passenger cars and sports vehicles. This tyre is a proud winner of the prestigious Good Design Award and the iF Award. These accolades are a testament to the superior performance and style that the ECSTA HS52 brings to the table.

Engineered for excellence, the ECSTA HS52 offers unmatched handling, durability, and comfort. Whether you're taking sharp turns, driving at high speeds, or simply commuting, this tyre ensures that you perform like a winner. With its superior traction and innovative design, the ECSTA HS52 guarantees a smooth and safe ride, making it a top choice for discerning drivers.


ECSTA PS71: Premium Performance and Reliability


For those seeking ultra-high performance, the ECSTA PS71 is the tyre to choose. As a proud recipient of the renowned iF Award, this tyre offers outstanding performance and reliability. The ECSTA PS71 is part of Kumho’s ECSTA range, known for its superior quality and innovation.

This tyre has been impressing independent tyre testers with its exceptional handling and durability. Designed for both cars and SUVs, the ECSTA PS71 ensures a premium driving experience. Whether you're navigating busy city streets or enjoying a long drive on the highway, this tyre delivers unparalleled performance and reliability. Choose the ECSTA PS71 for a tyre that meets the highest standards of quality and innovation.


RoadVenture AT52: Unmatched Performance On and Off the Road


When it comes to tackling rugged terrains and extreme environments, the RoadVenture AT52 stands out. Recognised with a Good Design Award, this tyre has undergone rigorous global testing, including in the challenging terrains of Australia. The RoadVenture AT52 excels both on and off the road, delivering exceptional performance, traction, and durability.


Whether you're off-roading or driving through rough weather conditions, the RoadVenture AT52 ensures that you have the confidence to go all out. Its robust design and superior traction make it the perfect choice for adventurous drivers who demand the best in performance and reliability. With the RoadVenture AT52, you can conquer any terrain with ease and confidence.


Elevate Your Driving Experience with Kumho


Kumho offers the best in performance and reliability with our award-winning tyres: the ECSTA HS52, ECSTA PS71, and RoadVenture AT52. Each model is designed to provide superior handling, durability, and comfort, ensuring a smooth and safe ride in any condition. By choosing Kumho, you are making a smart choice for your vehicle and your safety.


Our tyres are not just about performance; they are about enhancing your entire driving experience. From the city streets to the highways, and from smooth roads to rugged terrains, Kumho tyres are designed to excel in every condition. We are committed to delivering the highest standards of quality, innovation, and performance in every tyre we produce.


At Kumho, we are proud of our legacy of excellence and innovation. Our award-winning tyres, the ECSTA HS52, ECSTA PS71, and RoadVenture AT52, are a testament to our commitment to quality and performance. Whether you need a tyre for everyday commuting, high-speed driving, or off-road adventures, Kumho has the perfect tyre for you.


Choose Kumho for exceptional quality, unbeatable performance, and a superb driving experience. Drive with confidence, drive with Kumho.


VIEW THE ROADVENTURE RANGE

Kumho Selected As OE Fit For Two Of Volkswagen Group’s Latest Sports SUVs

By Genevieve Waller • March 27, 2025
Kumho Tyre has again been chosen by global automotive giant, Volkswagen Group to be the original equipment (OE) tyre supplier on two of its new models from two of its leading brands. The Kumho Ecsta PS71 has been chosen by Volkswagen Group as the OE fit tyre for both the new Volkswagen Tiguan and the Cupra Terramar compact sports SUVs. The new Volkswagen Tiguan and the Cupra Terramar are both based on Volkswagen Group's latest MQB Evo platform.

Kumho Offers Premium Range That Should Not Be Underestimated

By Genevieve Waller • February 24, 2025
Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71, the Ecsta PS71 and the Ecsta PS72.

Kumho Tyres Links With Most Improved NRL Club To Drive Road Safety Initiative

By Genevieve Waller • February 17, 2025
Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Drive Like a Champion with Kumho Tyres

By Genevieve Waller • December 5, 2024
Drive Like a Champion with Kumho Tyres Elevate your driving experience with Kumho Tyres , where innovation meets performance. With advanced designs like the PS71 , PA51 , and HP71 EV , Kumho delivers a tailored driving solution for every need—be it precision sports performance, exceptional touring comfort, or specialised tyres for electric vehicles. Choosing Kumho Tyres means benefiting from cutting-edge technologies, superior handling, and long-lasting durability. Whether it’s the refined performance of the PS71, the reliable versatility of the PA51, or the efficiency-driven design of the HP71 EV, each tyre is crafted to exceed the expectations of modern drivers. Backed by a commitment to safety, innovation, and performance, Kumho Tyres ensures every journey feels like a victory. With Winning Deals available, there’s no better time to make the smart choice for your vehicle and your driving confidence. 

Kumho Pioneers Digital Tyre Engineering And Design System

By Genevieve Waller • December 5, 2024
Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s efforts to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system. 

Kumho To Add More Bounce To Atlanta Hawks In The NBA

By Genevieve Waller • December 5, 2024
Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.

Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure

By Richard Wilson • November 27, 2024
Discover Tasmania’s Natural Beauty: A Scenic Trip Adventure Australia's island state, Tasmania, is a haven for road trip enthusiasts seeking breathtaking landscapes, charming towns, and unique wildlife encounters. Embark on a memorable journey through this picturesque destination, where every turn reveals a new facet of natural beauty. This road trip itinerary is designed to make the most of your Tasmanian adventure, complete with camping tips, caravan park recommendations, and must-see roadside attractions. Itinerary: The Ultimate Tasmanian Road Trip Day 1: Hobart to Port Arthur Begin your journey in Hobart, Tasmania's capital, and head southeast to the historic site of Port Arthur. En route, detour the stunning Tasman National Park for panoramic coastal views. Stay overnight at the NRMA Port Arthur Holiday Park , offering caravan and camping facilities with modern amenities.

Kumho Tyres Power VW Adventurers to Second Guinness World Record in Two Months

By Richard Wilson • November 27, 2024
Kumho Tyres Help Volkswagen Adventurers Achieve Second Guinness World Record In Two Months 

Kumho Tyres Chosen as OEM for VW Passat & Skoda Superb

By Richard Wilson • November 27, 2024
Kumho Tyres Selected By Volkswagen Group As OE Tyre Fit For New Passat And Skoda Superb 

Kumho PS71 EV Chosen As OE Fit On New Chery Omoda E5 Electric

By Richard Wilson • October 17, 2024
Another significant vehicle manufacturer has announced it has chosen Kumho Tyres as original equipment on a new battery electric model. Chery Australia has revealed the specifications for its new Chery Omoda E5 EV which includes 215/55 x18 Kumho Ecsta PS71 EV tyres as standard equipment across the range. Chery joins some of the highest profile brands in the automotive industry in embracing Kumho Tyres as original equipment, particularly on new generation electric vehicles, including Volkswagen, which has fitted them to its new ID4 and ID.Buzz models. Other major brands to specify Kumho Tyres as OE fitment includes BMW, which has fitted Kumho to its 1-Series, 2-Series, 3-Series, 5-Series and X3, and Mercedes-Benz which in recent months has selected Kumho as OE fitment on its high performance G-Wagon SUV Kumho has been, and continues to supply original equipment tyres for flagship electric vehicle models from major automakers, showcasing its top-level product technology and premium brand value. According to Kumho Tyre Australia’s national sales and marketing director, David Basha, the PS71 EV is a sports performance tyre designed for driving refinement while delivering stable driving with superb handling and short braking distances on both wet and dry surfaces.
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